The protection and security of your personal data are prime concerns of BRITA. Handling your data in a responsible manner is a matter of course for us. Therefore, when collecting and using your personal data, we will strictly observe the provisions of applicable laws and regulations, including without limitation, PRC Internet Security Law, the Regulations on Personal Information Protection for Telecom and Internet Users, etc.


Furthermore, it is important to us that you always know what personal data is collected when you visit our website or make use of our services and offers and how such data will be used. The following information serves to inform you in detail how your personal data is collected and used, as well as how we protect your personal data from manipulation, loss, destruction or misuse.


  1. Collection of Your Personal Data
    "Personal Data" herein refers to any information concerning a certain or identifiable natural person, which you pass on to us or which we receive or collect, such as name and contact details (e.g. address, phone number, email address, Wechat ID); details of our products you purchase; information regarding your queries and our business relationship (e.g. orders, payment data, time in connection with receiving our Services), registrations and any participation made with us; information regarding the time, scope and if applicable the place in which you use our websites and other electronic services. We only gather and use personal data to the extent permitted by law or if you have given your prior consent thereto.

    Brita will collect your personal data through the following ways: 1) collect your information when you apply for registration as a Brita user on the Webpage; 2) collect your information when you propose any Service requests on the Webpage; 3) have phone call with you through call center; 4) other direct or indirect methods of collecting your information with your prior consents.

  3. Use of Your Personal Data
    The collection of your personal data serves to allow you to use the Services and offers of BRITA and to enable us to handle your orders. We collect personal data in particular for the following purposes:

      (a) Contact: We will collect and use the contact information which you voluntarily disclose to us (e.g., your name, your email address and, as the case may be, your telephone number) to respond to requests for contact which you make using the contact form or email. You are free to decide whether you wish to give us any information and, if so, what information.


      (b) Opening a customer account: We will collect and use the information required for registration as well as the data communicated within this context (e.g., name, address, telephone number, email address) for the purpose of opening your customer account. As a registered customer, you can access your personal customer account by entering a user name and password; after accessing your personal customer account, you can, among other things, select your personal settings and make changes to your address. Your registered data will additionally be used within the scope of orders. You can revoke the registration for your customer account at any time.


      (c) We at BRITA would like to use your registration data to provide you with promotional information about our products. At the same time, we would like to also enable other BRITA companies to use such data for promotional purposes. However, we will only use your data for promotional purposes within our group of companies if you give us your prior consent. You are also entitled to choose particular receiving method for the promotional information about our products as stated above.


    If you wish to consent to us using your data for promotional purposes, you can do so at those places on our website where personal data is asked for. You can revoke your consent at any time in the future, either by email or by letter addressed to us.


  5. Disclosed to Third Parties
    Your personal data may be transferred or disclosed to and used by the following entities/persons inside or outside China for the purpose in connection with the Services: 1) Employees of BRITA and its affiliates having access to company’s CRM system; 2) Third-party service vendor in China for installation and refill of products, including its own employees and contracted workers; 3) Third-party IT vendor providing technical support to CRM system, including the vendor in Germany and its business partner in China; 4) Other third party agent (e.g., agent operating the Tmall store, print shops, letter shops, offline distributors), but only for the performance of the respective contract.

    Specifically, for the purpose of data consolidated storage and optimal management, your personal data (the scope and contents of which have been referred to in Article 1 of this attachment) will be transmitted to and stored at BRITA GmbH, BRITA's headquarters located in Germany, and those overseas IT service suppliers which provide technological support for the CRM system of BRITA's headquarters.

    Your personal data will only be provided to third parties within the scope of the aforementioned purposes. In all other cases, your personal data will not be disclosed to any third party without your prior consent, unless we are required to do so by court order or by order of public authorities.


  7. Retention of Data
    Your data will be retained for as long as is necessary for the performance of our services or for as long as we have a statutory or legal duty to retain your data.

  9. Security
    We take and procure our service providers to take technical and organizational security precautions in order to safeguard your Personal Data managed by us against accidental or intentional manipulation, loss and destruction, or against access by unauthorized persons. Our data processing systems and security measures are constantly improved to meet the latest technical developments.

    When your personal data is transmitted to us, encryption takes place via a Secure Socket Layer (SSL). Personal Data that is exchanged between you and us or another company in the BRITA Group is transmitted via encrypted connections corresponding to the current state of technology.

  11. Revoking Your Consent
    You can revoke any given consent to the collection and use of your data as well as any registration at any time in whole or in part with effect for the future. In this case, we will promptly delete your data to the extent requested or block your data from further use. For this purpose, please send an according notice to the address of 603-606, PING AN Fortune Tower, No.1088 Yuanshen Road, Pudong, Shanghai, PRC 200122, or send an email to info(at)

  13. Information
    If you have any queries concerning the collection and use of your personal data by BRITA, we will be glad to inform you at any time promptly and free of charge of the data which we have stored with respect to your person. Should you want your data to be corrected, blocked or deleted, or should you have any complaints, need any information or have general questions regarding privacy policy, we will also be glad to help. For this purpose, please send an according notice to the address of 603-606, PING AN Fortune Tower, No.1088 Yuanshen Road, Pudong, Shanghai, PRC 200122, or send an email to info(at)

  15. Changes
    The contents of the present Privacy Policy need to be adjusted from time to time. We therefore reserve the right to modify this Policy at any time. We will publish the modified version of this Data Privacy Policy in the same place. Therefore, the next time you visit us you should read the Data Privacy Policy again.

    Version Date: July 26, 2017